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A soft launch is a technique to test the product with users before general release to discover wrong assumptions. The strategy is used for a new product’s beta version or a minimum viable version (MVP).

In June, we organized a series of meetings where we shared the process of developing a digital product from the idea to the deploy.

In this article we will dive into the concept of digital products. There are too many misconceptions about digital products since the term has been used widely. Similar to every popular tech-related term, the term digital product unfortunately turns into a buzzword. 

It’s been said; product/market fit is a key driver in the success of a product. Put simply, product/market fit means being in a good market with a product that can satisfy that market.

Data migration is often part of this process and the most challenging point, so we will cover data migration and the e-commerce re-platforming concepts intertwined.

The first thing you should do is listen to your customers and collect feedback. Even though we will talk about many methods, they are all different ways of listening to your customers.

What Is Pain Point? A pain point, in its broadest sense, is a problem that can be solved or resolved by a new effort.

What does digitalization mean for small businesses? Digitization offers up a promising future for small and medium businesses.

A landing page is a single web page that interested customers can land on after clicking through from an email, or advertisement.