Kübra Oğurtanı

If you begin your product development process by creating an MVP as advised by the lean startup methodology, you can begin lead generation activities right away with no additional work.

An understanding of cohorts can be valuable for gaining perspective even if you are not an analyst.

Web analytics, at the most basic level, is a way of generating valuable information about your website.

We published an article on Medium about Google Tag Manager. You can learn what is GTM, how to set up GTM, what you should consider, and more.

What is Facebook pixel (a.k.a. Meta pixel)? Facebook pixel is a popular tracking code developed by Facebook.

Why is everyone so panicky about cookies? What happens if we don’t have them? What can you do differently if you remove third party cookies from your sites?

Online visibility, in its most general sense, is the visibility of a business in online channels. It is to be found, seen and heard in a large amount of similar digital content, business, brand, product, the number of which increases every minute and can be measured by millions.

Content is produced to be shared with stakeholders and customers; media output that people actively and voluntarily consume in exchange for their attention or money.

How to take the most benefit from digital measurement opportunities? Here is three concept to consider for data driven marketing.