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Lean approach is an intellectual framework for optimizing human activities by focusing on maximum efficiency. Lean production developed from the idea of Toyota’s production system. Current popular practices of lean thinking can be found in production systems, initiatives, and development efforts. → READ MORE -
How Do We Implement Lean Approach to Digital Products at tio?
Lean product approach is a way of thinking about going to market faster with a smaller but scalable product or service which delivers as much as more value possible to the customers. → READ MORE -
NLP From Eliza To GPT-3: Can AI Improve Digital Experiences?
We followed artificial intelligence and natural language processing developments in relations with digital experiences. → READ MORE -
What Exactly Facebook Pixel Is?
What is Facebook pixel (a.k.a. Meta pixel)? Facebook pixel is a popular tracking code developed by Facebook. → READ MORE -
The Art and Science of UX Part 1: Human Computer Interaction and UX Laws
This article aims to explain ux laws in relation with human computer interaction. Ux laws are useful to develop perspectives. → READ MORE -
What is User Effort In Digital Products
User effort refers to the number of steps or interactions in a digital product’s one function complete. → READ MORE -
You Need To Know These Before Create An Omnichannel Strategy
Omnichannel (sometimes spelled as omni-channel) is a strategy in which all communication and sales channels are integrated. → READ MORE -
Building Online Communities For Your Brand
In today’s world, businesses in different niches and sizes should focus on building their own brand community. → READ MORE -
Building Personalized Digital Experiences
Why you should personalize digital experiences, how to obtain the necessary data, which technologies may be used to do so? → READ MORE -
What is D2C? Yesterday, Today and Future of D2C Businesses
D2C is a business strategy in which producers sell directly to their consumers (D2C or DTC for short) without the need of a middleman. → READ MORE -
4 Ways to Improve Your Online Business Before Cookie-Free World
Why is everyone so panicky about cookies? What happens if we don’t have them? What can you do differently if you remove third party cookies from your sites? → READ MORE -
Online Visibility for SMEs
Online visibility, in its most general sense, is the visibility of a business in online channels. It is to be found, seen and heard in a large amount of similar digital content, business, brand, product, the number of which increases every minute and can be measured by millions. → READ MORE