Gathering the Right Data for Conversion Optimization: Does Data Really Don’t Lie?

There difference between digital marketing and traditional marketing, is wider ability to measure efforts, data gathering and experimenting. However, if not set up right, your data may mislead you. To avoid it there are 3 important concept you should consider:

=> Conversion Rates

=> Incrementality

=> Attribution

Are you missing the chance to be more successful when you work with data that you didn’t shape properly?

📰 We replied on medium.